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The ReadinessIQ Blog

Notes on preparing buyers, empowering professionals, and rebuilding trust in the mortgage experience.

Written by Brian Mix — Licensed Loan Officer, NMLS #111175 — and the ReadinessIQ team.

Industry PerspectiveJuly 24, 2026·6 min read
The Mortgage Industry Solved the Wrong Problem
For two decades the mortgage industry optimized the loan and ignored the buyer. Speed isn't confidence, and leads aren't readiness — a look at what comes next.
Read the essay