Give your audience something valuable — in under 15 minutes.
Pick a goal, grab a template, and share a free calculator, guide, or checklist your audience will actually use. You help your readers or clients. Your site earns visibility. Everyone wins.
You're not asking for a favor.
Website owners are constantly hunting for free, high-quality resources to recommend. Instead of asking for one, you're offering one.
A free, accurate calculator or guide their audience actually needs.
A do-follow mention back to your site, a warmer relationship, and search visibility.
1. Choose your goal
2. Scan a site & compose with AI
Paste any prospect's website. RED reads the page, picks the most relevant free tool to offer, and drafts a personalized email you can send in one click.
We scan the page to reference something real — an article, service, or audience note.
3. Or start from a template
Best for: Real estate agents and team leads
Hi [First name], I saw your work with buyers in [city/market] and wanted to share something that might save your team a few hundred "how much can I afford" conversations a month. It's a free affordability calculator — no sign-up, no lead capture on your side — that shows buyers a realistic price range based on income, debts, and program (FHA/VA/USDA/Conventional): https://readinessiq.ai/affordability You can either link to it from your buyer resource page, or embed it directly on your site with one line of HTML: https://readinessiq.ai/calculators#embed Thought your audience would get real value from it. Happy to add an "As featured on [your brokerage]" mention on our end as well. Let me know if you'd like the embed snippet — I'll send it right over. Thanks, [Your name] [readinessiq.ai]
Replace anything in [brackets] before sending. Personalization > volume.
4. What you can offer
You're not just sharing a calculator — you're offering a resource library. Pick whatever fits their audience best.
Why publishers say yes
- Free — no signup, no lead capture on your users
- Mobile friendly, fast, and accessible
- Continuously updated to 2026 program caps
- Accurate underwriting math (FHA, VA, USDA, Conventional)
- Embed in one line of HTML — or just link
- Do-follow attribution helps both sides in search
Before you hit send
- • Send from a real personal address, not a marketing tool. One-to-one always wins.
- • Reference something specific about their site — an article, a listing, a service page.
- • Link to the exact resource that fits their audience (see the calculators hub).
- • If they say yes to embedding, send the snippet from calculators #embed — a do-follow link back is built in.
- • Follow up once, 4–5 business days later. Then move on.
5. Track the relationship
Log who you reached out to and where things stand. Over time you'll see reply rate, acceptance rate, and live links earned — outreach becomes a system, not a shot in the dark.